About us

Adults deserve surprises too

Surprise.me exists to bring a little more delight into everyday life, with gifts that fit who you really are.

A woman smiling as she holds a wrapped gift
A smiling man carrying a stack of wrapped gifts

Our story

Somewhere along the way, surprises became something we only do for kids

Grown-ups get gift cards, the same candle again, or a shrug and a “just tell me what you want”. Meanwhile the best gifts we remember were never on a list. They were the ones that made us feel seen.

A gift that fits takes time, taste and a little luck. We’re teaching an AI to help with the first two, and leaving the luck for the moment you unwrap it.

That goes for the people you love, and for you too. You deserve a good surprise.

Gifts that fit who you are.

What we stand for

Four ideas we’re building Surprise.me around.

  • Delight over stuff

    We’d rather give you one thing you love than ten you’ll forget. Every surprise should earn its place.

  • Your taste first

    Your interests and your feedback steer everything. The more you tell us, the better the surprises get.

  • Privacy by default

    It’s our commitment as we build: we’ll only ask for what we need, and you’ll be able to disconnect any time.

  • Kind to the planet

    We’ll favour experiences and lasting things over clutter and throwaway extras.

Where we are

Surprise.me is pre-launch: we’re building it right now, so there’s nothing to buy or connect yet. The best way to help is to build your surprise profile. It tells us what you’d love, and keeps your place for launch day.

Build your profile

Ready to make life more surprising?

Answer a few playful questions and we’ll build your surprise profile, ready for launch day.

Get started

A kinder, more exciting world is just a click away.